Happily Natural Day specifically focuses on natural hair because women of afrikan descent throughout the globe have been taught to straighten their hair in order to conform to a european standard of beauty. To this phenomenon, HND responds "Black is Beautiful" and encourages all afrikans to "Love Thyself" with the overstanding that a nation can only rise as high as its women primarily and that aesthetic plays a major part in the development of a people's positive self perception.

Happily Natural Day is a powerful summer festival dedicated to holistic health, cultural awareness and social change. Accept no substitutes, Happily Natural Day is about substance over image, loving ourselves as African people, and changing our community as a result of that love. Happily Natural Day is a african centered business expo, a cultural arts and craft trade show, an all day lecture & workshop seminar, a conscious hip hop, soul and spoken word showcase, a fashion and natural hair exhibition and holistic health fair all rolled in one.

Happily Natural initially focused on natural hair, which resulted in being called a natural hair "show". However; it has a deeper significance and does not simply show patrons the latest in natural hair styles. Happily Natural tackles the tough discussion of "nappy" hair in the African community. Issues of self-esteem, identity, inferiority complexes, socio-psychological wellness are dealt with through informative sessions and presentations.